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A Smart Strategy for Countering Coupon Fraud - Valassis With more than 30 years of experience, she is a respected industry expert, contributing to initiatives by the Association of Coupon Professionals (ACP), Joint Industry Coupon Committee (JICC), and the Coupon Information Corporation (CIC). Source:

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Coupon Statistics - Is Couponing Growing or Slowing? (Source: Inmar) In 2020, digital load-to-card (L2C) coupon redemption exceeded that of paper free-standing inserts (FSIs) for the first time ever. According to Inmar's Promotion Industry Analysis, digital L2C accounted for 29.3% of all redemption volume, compared to 28% for FSIs. The change marks a 27% increase for ecoupons.